And Taste and Hainan Wuzhizhou Island have successfully created a “Fun Island” brand image through cross-border cooperation and precise marketing, attracting the attention of many young tourists. The recent activities have had a total of 5.563 billion exposures, including a significant number of young customers born in the 1990s and 2000s. In addition, Wuzhizhou Island has successfully planned the “2021 Hainan International Diving Festival”, which has received tremendous response with 75 national sponsor partners and 44 cities participating in the competition, further enhancing the influence and popularity of Sanya’s diving brand.

In order to meet the diverse needs of tourists, And Taste is constantly launching new products in cooperation with scenic areas. For example, they have launched “Private Custom” lovers’ bridges and mermaid-themed creative ice cream. In addition, Wuzhizhou Island has also launched “Experience Mermaid” products, allowing tourists to experience a more special and dreamy underwater experience, attracting more female players.

And Taste will continue to achieve cross-border cooperation and brand collaboration in a wider range of fields, creating more joyful experiences. At the same time, it is also constantly striving to enhance its visibility and influence, providing tourists with a higher-quality travel experience.